5 important reasons to have an app

We hear all the time that technology is evolving and, at times, it’s hard to keep up with the latest trends and innovations.

This can be especially true for businesses trying to compete in a highly competitive market. The key to succeed as a business in this climate is simple, you need to ensure you are adaptable and that you can evolve quickly to keep up with growing trends.

The question you should be asking yourself is, how can your business stay ahead of the game?


Benefits of mobile apps in business


Promotes interest

An app allows you to showcase what you offer quickly and easily. All relevant product information and images that you want your customers to see can be found in one place, without the need of lengthy searches.

Having an app can promote interest in your new products or services, each time you update or refresh your content, you can draw in potential customers by giving them a preview of new products or services that you have on offer. This sparks an interest with users of your app and will encourage them to keep an eye out for your future updates.

Boosts engagement

When you want to shout about your business and the great work you are doing, it can prove to be difficult at times to target the right audience and get them engage with you. With an app there are many smart features you can incorporate to help boost engagement.

You can use the social potential of an app to create a communication hub, where you can include sharing or messaging capabilities, which can make users become more invested in your products. Adding gamification to an app gives more incentive to users which will make them more active.

Increases promotion

An app can be a great resource to be able to promote your business. You can create app only offers and promote them using push notifications that will send users alerts to the new offers. You could bring in loyalty rewards to users who open your app or who buy from your app, giving incentives for people to browse your business through the app. You can also run competitions that can be shared on social media. This will increase awareness of your business and all users that get involved will know of your business and may potentially buy from you.  

Offers support

An app can be a great resource to be able to offer support to your customers. You can create a FAQ section and ‘how-tos’ that will give users a point of immediate support. Develop a mobile app that makes it easy to connect with you, so if they need to chat with you about issues that can’t be resolved with your guides, they can. Having another way of contacting you will make the customer happier and trust your business more.

Enhances communication and customer service

Having disgruntled customers is unavoidable. You won’t be able to please everyone, but how you deal with these is the most important thing. The use of an app and notifications gives you the ability to open productive discussions with your customers, carry out surveys that will target subjects of grievances when they arise.

Other benefits

Integration is another reason why many businesses opt in to getting an app. An app can pull information from numerous platforms and collate it all in one place, turning what are usually lengthy tasks and processes into a quick and easy transitions via a device that fits in your pocket.

It can be a worthwhile investment for any business. Whatever your business’s goals are or whatever direction your business is heading in, these can often be achieved with the help of an app.

Here at Appitized we specialise in working with a variety of businesses to produce bespoke apps with a range of features that meet a number of business needs.

For more information on the work we provide, take a look at our portfolio or call us on 0844 704 9587.