World Cup hosts Brazil start off their campaign this evening against Croatia in a game that will be watched by millions worldwide. Many will already have their favourites on the pitch, but who will be the winners off it in Appitized’s #MobileWorldCup.
Brazil start off with promise boasting over 46 million internet users assisted by 248 million mobile phones in circulation. However, they struggle to convert their social media output with only 18% of mobile users on social media. Tipped as many people’s favourites for the World Cup, Brazil fail to finish their social media chances and struggle early on.
Star man: Neymar with 10.8 million followers.
Croatia come into this one as minnows with a less imposing 2.6 million internet users. To stand any chance in this one they will have to rely heavily on the 6 million mobile phone users to push their social media percentage through the group stage. Croatia finish strongly in this one with over 26% of mobile users using social media. Croatia entered this one as outsiders however their size doesn’t count against them as their outreach puts them in contention to make it through to the knockout rounds.
Star man: Mario Mandzukic with 323,000 followers.
Mobile & Social media users % result : Croatia 26% v 18% Brazil.