01 04

The Concept

Building on the success of a BETA trial, Reebok approached Appitized to design and develop an app to help users track their fitness activity and share it with others. 

 

 

02 04

Our Solution

Appitized were asked to improve the functionality and usability of the app to make it more appealing and engaging, and to encourage people to use it regularly.

It was also important to bring the design in line with the new Reebok global brand identity.

04 04

The Result

The Reebok Archon responsive website and mobile app has attracted a considerable number of regular users, such as Total Fitness, Xercise4Less, and Village Gyms. 

The weightlifting module has been endorsed by Commonwealth Games Gold Medallist Zoe Smith.